Between Product and Partnerships Podcast

Interviews with product, partnership and engineering leaders who are building integrated SaaS ecosystems

Hosted by Cristina Flaschen

Creating a High-Impact Integration Strategy for 2025

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

How to Overcome and Avoid Integration Scaling Pains

In this episode, we’re joined by integration experts Venkat Iyer (Talkdesk), Shon Urbas (Pandium), and Trevor Schueren (Workable) for a deep dive into the strategies behind successfully scaling SaaS integration efforts.

Build vs Buy: How to Choose the Right Integration Strategy for Your B2B SaaS Business

Justuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need.

Understanding Different Partnership Motions

In this podcast interview we sat down with Marco De Paulis, Director, Ecommerce Partnerships at Ryder.

Uncovering the Power of Partner Operations: Strategies, Advocacy, and the State of Partner Tech

We interviewed Lindsey Traub, the Sr. Director and Head of Partner Programs and Operations @ Simpro Software.

December 2, 2025

Exploring Overlooked Aspects of Building Integrations & Partnerships: Considerations for Use Cases and Scalability

On this episode of our podcast Between Product and Partnerships we interviewed Swetha Kolli, Head of Integrations Engineering and Technical Services at Bolt.

Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI

We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary.

December 2, 2025

Learnings From a Decade of Product Partnerships w/ the Head of Partner Growth at Atlassian

Richard O'Connell is the Head of Partner Growth at Atlassian, and has been working on product partnerships at Atlassian for a little over a decade.

December 1, 2025